Some of Britain’s best loved celebrities, including Alex Jones, Rebecca Adlington, Lauren Pope, Kirstie Allsopp and Eliza Doolittle are supporting wear it pink, which takes place during Breast Cancer Awareness Month on Friday 24 October.
To launch the campaign we released a selection of images showing our celebrity friends wearing pink in their respective workplaces including a TV and recording studio and even a swimming pool, to illustrate that you can look good and do good in the fight against breast cancer.
wear it pink is the UK’s biggest breast cancer fundraiser and has had a fashionable makeover for 2014, making it even easier to get involved.
For a small donation supporters can choose from hundreds of fun and fashionable ways to wear it pink in the office, at home or at school, and raise money through holding pink-inspired fundraising events.
Alex Jones said,
“wear it pink is a fabulous campaign to raise awareness for breast cancer research. With so many great pink outfits and accessories to buy on the high street it’s a chance to look good while raising vital funds for breast cancer”.
wear it pink has raised over £25 million to date for world-class breast cancer research that saves and improves lives, giving women quicker diagnosis and more effective treatments. Every year 50,000 mothers, daughters, sisters and wives will be newly diagnosed with breast cancer and 12,000 women still die, with millions continuing to live with its long term impact.
Kirstie Allsopp commented,
"It's so easy to get involved in wear it pink. You can, like me, go all out with a fabulous pink dress or simply highlight your outfit with pink accessories and, men it's easy for you too - pink socks or a tie always looks great! It's all for such an amazing cause raising vital funds for essential work carried out by Breast Cancer Campaign."
Rebecca Adlington said,
“I’m really happy to be involved in this campaign to raise funds for breast cancer research. Wherever you are, whatever you’re doing, it really is possible to add a touch of pink to your outfit on Friday 24 October. Come on everyone - get involved and help us to make this the most successful wear it pink ever!”