Fashion Targets Breast Cancer

Fashion Targets Breast Cancer

Today is the official launch of Fashion Targets Breast Cancer 2015. The iconic campaign brings the best of British style and talent to the forefront of the fight against breast cancer, and since launching in the UK in 1996, it has raised more than £13.5 million to support ground-breaking breast cancer research.

Grammy Award-winning musician Foxes, model and presenter Abbey Clancy, Victoria’s Secret Angel Lily Donaldson and model and musician Alice Dellal take the lead for Fashion Targets Breast Cancer in 2015, the UK’s most stylish charity fashion campaign. This year’s poster campaign is shot by globally renowned photographer Simon Emmett.

Representing the best and brightest of British talent, this year’s coterie of cover girls are the ones to watch in 2015. Already successful in their fields in the UK and internationally, each star brings their own unique look to the campaign, inspiring women across the UK to showcase their style and wear their support in the fight against breast cancer.

They follow in the footsteps of Fashion Targets Breast Cancer alumni Kylie Minogue, Kate Moss and Naomi Campbell, Emeli Sandé and Jessica Ennis-Hill.

High street favourites

High street favourites M&S, River Island, Warehouse, Topshop, Laura Ashley, Debenhams, Superga, Baukjen and The Cambridge Satchel Company have produced beautiful, unique pieces for the collection. From striking spring tops to dreamy summer dresses, and with prices ranging from just £2.50 to £189, there’s something for everyone. Each carries a minimum 30% donation to lifesaving breast cancer research.

International fashion designer Ralph Lauren set up Fashion Targets Breast Cancer in 1994 after losing a close friend to the disease. He was inspired to use fashion to help breast cancer charities across the globe. 

How to wear your support

You can find out more about this year’s Fashion Targets Breast Cancer campaign in the following ways:

Twitter: @FashionTargets

Fashion Targets Breast Cancer